Monday, January 9, 2012

Merchandising Equals Success

Merchandising in the right location with the right product will bring sales and profits. Even in this economy there are products that the customer has to have. Make sure to merchandise those items along side items that complement each other ( ex; bbqs with charcoal, lighter fluid, matches, bug candles, tiki torch, torch oil, next to steak and hotdogs and hamburger.) don't forget the buns, and water or soda's, chips and dips to maximize the customer experience. The customer will reward you with impulse buying and profits. Location, Location, is always the right answer for efficient merchandising and rotation of product. Become the customer to see what and where the product should be located in the store.

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